AINA (pronounced “eye-nah”) means, “that which feeds us” in the Hawaiian language. The film highlights a simple yet effective path for addressing some of the most pressing environmental and health crises facing the island of Kauai – and of island Earth. That may sound like an outstanding claim, but as AINA vividly illustrates, such is the power of agriculture and consumer choices for people and the planet. 

Thunderclap campaign for a special online release of the film “AINA: That Which Feeds Us” coming July 26th. Please join us in sharing some aloha with the world by agreeing to broadcast this message.

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The global story of AINA is told from the little Hawaiian island of Kauai, where two of the most extreme versions of agriculture on Earth are represented. On one side, is a traditional ecological system that has allowed Hawaiians to live in abundance for over a thousand years. On the other side, four of the worlds largest agro-chemical companies use the island to spray an estimated ten tons of pesticides every year on genetically modified test crops, poisoning the fragile island environment, local community, and ultimately the consumers of products made from this industrial model.
This film production has been about exploring the balance between truth and opinion, and about understanding the balance between sustainable agriculture and the need to feed a growing population. We have seen strong, ancient traditions go face to face with the modern societies and we have been made painfully aware that one must never forget where we came from and what we can learn from history. By documenting the power and beliefs of the Kaua’i people, our conviction that change is possible and that it needs to come from within each one of us has grown stronger than ever.

We vote every time we buy food. We vote. We vote for either sustainable, healthy food or we vote for biotech industrial ag.” 

Don Heacock, Biologist, from AINA

The immense impacts of industrial agriculture have become inescapable. With increasing awareness and demand for healthy and sustainable food entering the mainstream, we are at a tipping point in consumer culture that will significantly and positively change our world. We hope that AINA is a part of the momentum that will tip the scale and that it will inspire change the same way the people of Kaua’i inspired us and leave you feeling the power of Aloha.

If we are inspired with a sense of love for this world we will care for it; from our own well being,

to the health of society and the biosphere.



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